We are a global retailer of fashion and lifestyle electronics, dedicated to making fashion’s beauty accessible to all. Leveraging on-demand manufacturing technology, we connect suppliers to our agile supply chain—cutting down inventory waste and enabling us to offer affordable products to customers worldwide. Through our global offices, we reach shoppers in over 150 countries.

Our Story

We believe fashion’s beauty shouldn’t be reserved for a privileged few. When we launched in 2011, we noticed that fashion brands were stuck choosing between offering variety and easing inventory strain. We set out to change this by pioneering alternative processes and technologies, bringing fashion into the future.
Customers are at the core of our business model. In less than a decade, we’ve grown to a team of nearly 100, serving over 150 countries. Our digital-first approach meets customers where they are—on mobile, online, and social media—making us one of the most popular shopping apps. We keep customers engaged by delivering diverse content directly on our platform and ensuring top-tier online shopping experiences.

Making Fashion Beauty Accessible to All

Consumers no longer follow a single standard for what’s “fashionable” or “beautiful.” We believe clothing reflects personality, and we want to empower everyone to explore and express their uniqueness. That’s why we create a wide range of options, suited to any weather or occasion.

Driving Technological Innovation

Our mission is to lead the industry and bring fashion into the modern era. We use cutting-edge technologies and processes in design and sourcing to stay ahead of consumer demands—producing goods promptly and delivering them quickly worldwide. By developing proprietary logistics and e-commerce tech, we’re transforming the fashion industry, improving outcomes for manufacturers, suppliers, and shoppers alike.

Digitally Powered Agile Supply Chain

To meet demand, we’ve built a fully digital supply chain that delivers products quickly and transparently to customers globally. Our proprietary software tracks sales and communicates with factories in real time for small-batch orders. This digital supply chain is the heart of our model, letting us offer endless trendy styles without excess inventory waste or making customers wait weeks for their orders.